Jeffrey Hollender on Toyota

13782289-566x849The Toyota Corolla, a highly popular car in the U.S. (Jupiter Images photo)

I’m into corporate responsibility in case you haven’t noticed. (I was recently approached by someone wanting me to join a pyramid scheme. It was so laughable I wrote a satire piece about it. I’ll let you know when it’s published.)

One of the biggest proponents of this is Jeffrey Hollender, the CEO of the cleaning-products company Seventh Generation.

I looked into his recent blog posts because I noticed something about Toyota’s CEO in the Seventh Generation newsletter. Hollender, referencing a New York Times article, said it’s about time leaders of a corporation really owned up to their mistakes instead of denying blatant facts and blameshifting, like GM often does. (Ever seen Who Killed the Electric Car? It’s free at that link.)

Continue reading