I’m excited about my new business cards, created with design help by my friend Matt Albacete. Here’s the back:

My name is set in different versions of the typeface ZXX, all designed by a former NSA staffer to thwart optical character recognition. And yes, it’s purely for show.

But the security suggestions aren’t.

With some 91 percent of American adults keeping cell phones mostly on their persons, effectively everyone’s full-time location data is gathered and stored by your carriers and the government. To boot, sophisticated software analyzes who crosses paths with whom. Unless we adopt practices formerly considered crazy-paranoid, whistleblowing will become a thing of the past.

And the cash-for-transit reference? That’s because it’s hard to be anonymous in a car when automatic license plate scanning is so ubiquitous. Even public transit anonymity is going down the tubes—in Chicago, anyway—with new payment systems that penalize you (75 cents tacked onto each $2.25 ride) if you don’t use the card that’s tied to your identity.

With my journalism work, I’ll have to pay the premium. You should, too.