The Toyota Corolla, a highly popular car in the U.S. (Jupiter Images photo) I'm into corporate responsibility in case you haven't noticed. (I was recently approached by someone wanting me to join a pyramid scheme. It was so laughable I wrote a satire piece about it. I'll let you know when it's published.) One of … Continue reading Jeffrey Hollender on Toyota
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Lutz race proves CTS-V
The 2009 Cadillac CTS-V on display at the North American International Auto Show in Detroit in 2008. (Flickr creative commons photo from joeross) I sent out a Facebook update a few days ago about a cool marketing concept: Bob Lutz, a famous General Motors executive, challenged his competitors to a race. "May the best car … Continue reading Lutz race proves CTS-V